Author Archives: admin

Are You Showing Appreciation?

Posted on February 17, 2012 by admin

Letting donors know how much you appreciate their support is a basic fundraising tenet.  How have you built this into your 2012 PAC fundraising strategies? It’s a fact.  You cannot say “thank you” enough!  The more immediate, frequent and personal … Continue reading →

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The Komen Debacle: A Public Affairs Social Media Lesson for All

Posted on February 7, 2012 by admin

It doesn’t matter what side of the issue you’re on, we can all agree the decision by the Susan G. Komen Foundation (SGKF) to suspend its contributions to Planned Parenthood Federation of America (PPFA) garnered far more press than the … Continue reading →

Posted in Communications, Social Media | Tagged , , , , , | Leave a comment

Improve Your Fundraising This Year

Posted on January 25, 2012 by admin

While there’s always a committed core of eligible people who will contribute to your PAC no matter the appeal, most need a reason that benefits them more directly. Make it personal—Target. Target. Target!  Your message, the messengers, the delivery system—your … Continue reading →

Posted in Fundraising, PAC | Leave a comment